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Jaleel White is the latest celebrity to jump into the cannabis game.
The former "Family Matters" star is launching "ItsPurpl" in California on April 20th in partnership with 710 labs.
White said "The thing that always stood out to me was there was no clear brand leader for fire purple weed. It made no sense to me, that no company of significance had claimed this lane, so why not me?".
The two strains are: Purple Urkle and Stefan